High performance and low cost were Plymouth’s design goals for a brand-new model in 1968. The company believed that the time was right for a factory hot rod for the youth market, and its guess was right on the money. It would have the macho name of Road Runner. It was also a very "B Body" budget-friendly machine which made it another very important reason for purchasing. The high cost ruled out many of the muscle cars of the eraThe Plymouth RoadRunner was developed as a mid-priced car and was placed between the Satellie and Belvedere model line up. It was built on the B-body platform. The RoadRunner was light and featured few amenities. This not only drove the price of the vehicle into territory that most could afford, but it gave an advantage over heavier vehicles. The front and back seats were both bench. There was no radio, no air conditioning, no cruise control, no trim, and very few color options. Most of the options available favored speed and acceleration. Less money meant less chrome on the (...)
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